The rebranding project focused on modernizing our client's moving box line, specifically targeting individuals who were in the process of moving into a new home. Our objective was to distinguish ourselves from retail competitors by delivering high-quality, eye-catching designs that exemplified their excellent brand reputation. Through the integration of a clean and minimalistic aesthetic, we crafted a unique and on-brand look that captivated customers. By leveraging feedback, we developed a set of valuable icons for each box type, ensuring they met the specific needs of customers. Bold call-outs complemented the iconic design and effectively communicated size and key features. Our ultimate aim was to provide cutting-edge, valuable boxes that enhanced the overall moving experience.